News
Our latest news is detailed below.
Innovation in food sector to recover in 2010
Innovation is expected to be revitalised this year with a run of new product development launches that focus on a number of trends from exotic chocolate to brain health functionality, according to reports from Leatherhead Food Research (LFR).
However, Chris Brockman, market research manager of LFR, also warned that the ongoing EU health claims saga "may dampen down functional food developments and push the innovation emphasis to areas other than health". He predicted that the top trends for....
11 January 2010
Warburtons moves into unsliced with premium loaf
Warburtons is launching a pair of upmarket unsliced loaves to help c-stores and other outlets that don't have an in-store bakery.
The market-leading baker is rolling out Tiger White and Tiger Brown loaves (rsp: £1.19 per 600g loaf) this week to provide a bread more suitable for "special meal occasions" than standard sliced loaves.
Warburtons said the loaves named after the striped pattern on the crust had the flavour and crustiness of just-baked bread, but contained ingredients that gave....
11 January 2010
Arla launches ads for Lurpak and Cravendale
Arla Foods is launching new television adverts for its Lurpak and Cravendale brands, which will both break today (January 12) in a sign of a new battle for the breakfast table.
The ads, which have both been created by agency Wieden & Kennedy, form part of Arla’s aim to increase brand awareness for the milk and butter brands in 2010.
Lurpak is launching a £12m marketing campaign throughout 2010 that uses a new creative called the ‘Joy of Creation’. It aims to explore the pride and sense....
11 January 2010
Kingsmill to launch new oat-based bread range
Kingsmill is to launch a new range of bread called Oatilicious, which will be baked with a combination of wholegrain oats and wheat flour. Its launch will be supported by a £1.3m advertising campaign.
The bread maker says the launch is “an innovative addition to the brand’s established Bakery portfolio” and will be available in medium and thick sliced varieties. It has committed a marketing investment embracing TV advertising, in-store activity and promotions. Extensive regional sampling will....
11 January 2010
Analysts predict mergers and acquisitions rise
Mergers and acquisitions (M&A) activity in the food sector could pick up in the second half of 2010 as confidence returns and vendors that have been sitting on assets in the hope that things will get better finally accept that valuations will not return to former peaks and decide to exit, according to corporate finance specialists.
While deal activity has been very sluggish over the last year and few experts believe things will return to 2007 levels, most predict the market will pick up again....
11 January 2010
Top five consumer trends in 2009
Marketing magazine identifies the five most important consumer trends of 2009.
1 The decline of trust
From the implosion of Britain's biggest banks to the MPs' expenses scandal, 2009 brought a fundamental shift in consumer attitudes to some of the country's biggest institutions. Inevitably, this shift spilled over into consumers' relationships with brands, which have responded to this growing unease with a flight to nostalgia advertising in a bid to reassure consumers.
2 Credit-crunch....
11 January 2010
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